Leading towards sustainability

Harnessing your core activities to make a positive contribution to society

Robert Boute

By Robert Boute

Professor of Operations Management

29 June 2022

Sustainability is the new normal. But the word sustainability means different things to different people. It all depends on the relative emphasis you put on the many aspects of its social, environmental, and economic dimensions.

In essence, sustainability is about long-term value creation. It considers all your key stakeholders, such as customers, employees, the environment, and society at large. The effect of incorporating sustainability into your organisation’s strategy is clear: in the long-run, sustainable organisations perform better.

What is our take on sustainability? How can you embed it in your organisation?

And how can we at Vlerick Business School help your organisation in your sustainability journey?

Get in touch!

Jonathan De Grande

Jonathan De Grande

Key Account Manager