Professor of Management Practice
Vlerick Business School, renowned for its managerial expertise, and Howest, an educational institution with vast technological experience, are delighted to announce a strategic partnership to develop an innovative executive programme centred around the metaverse for business. This collaboration aims to equip business leaders with the knowledge and skills they need to harness the potential of the metaverse and navigate its implications for the corporate world.
As Web3 technology advances rapidly, the metaverse has emerged as a transformative concept that promises to revolutionise industries and redefine how businesses operate. Recognising the immense opportunities and challenges presented by the metaverse, Vlerick Business School and Howest are combining their strengths to create a unique educational offering that blends technological expertise with strategic management insights.
Howest, known for its pioneering work in technology-driven fields, will play a pivotal role in developing laboratory exercises that provide experiential experiences. Leveraging its extensive technological expertise, Howest will provide hands-on, immersive learning opportunities that enable executives to explore the metaverse's technical aspects and discover its practical applications across industries.
Complementing this technical focus, Vlerick will bring its wealth of managerial expertise to the partnership. Through its research and extensive network of business professionals, Vlerick will provide executives with insights into the business story behind the metaverse. Participants will gain a deep understanding of how the metaverse can impact strategic decision-making, business models, customer engagement, and organisational culture.
“Helping companies and organisations on their way with a combination of new digital technologies to innovate processes and create value can only succeed if we have the business professionals from Vlerick and technology experts from Howest working together.” Prof Kurt Callewaert, Valorisation Manager Digital Transformation, Howest
“Organisations that gain value in the metaverse often form strategic partnerships in which the collaboration is more than the sum of its parts. Vlerick’s partnership with Howest is exactly that. We are embracing a key aspect of succeeding in the fast-moving digital world by collaborating with a partner with complementary skills to deliver a transformational learning experience.” Prof Martin Butler, Programme Director and Professor at Vlerick Business School.
The management programme Metaverse for Business invites business leaders, entrepreneurs, and professionals from all kinds of sectors to participate in this transformative learning journey that will shape the future of business in the metaverse.
About Howest Academy
Howest Academy, the Lifelong Learning department of the University of Applied Sciences, has an offer of more than one hundred inspiring courses in nine different fields of interest: architecture, energy & construction; business & entrepreneurship; health & care; media & communication; people & society; education; digital design & arts; sports, tourism & recreation and tech & IT.
The tracks - bachelor and graduate courses at home, postgraduates, micro degrees and refresher courses - are formatted in flexible study formats so that they are feasible for professionals with ambition, a busy job and/or family. Howest has campuses in Kortrijk, Bruges and Oudenaarde, but many continuing education courses for professionals take place online. The number of students following a course at Howest Academy now represents a quarter of the university college's entire student population, thanks to the professional expertise, didactic qualities and good contacts in the field.
Discover the programme Metaverse for Business now!
Project Manager New Business