Seven traits of brilliant product managers (and how to learn them)
By Koen Tackx
Professor of Marketing
09 May 2025
Being a product manager is one of the most exciting and rewarding professional roles you could ever embrace. It’s a role where you can take ownership, gain the respect of your colleagues and peers – and lay the foundation for a successful career.
In this whitepaper professor Koen Tackx shares his insights on how to become a successful product manager:
- Being obsessed with customers
- Developing a strategic mindset
- Being curious about everything and sharing this curiosity
- Having more functional skills than a Swiss knife
- Being a pricing guru
- Keeping multiple demands in balance
- Converting knowledge into action
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