Masters in Marketing & Digital Transformation

DRIVE SOME OF THE MOST INNOVATIVE COMPANIES
IN THE WORLD

Become a pragmatic marketing professional, ready to tackle the challenges in this digital and ever changing world.

WHY THIS PROGRAMME?

Join fellow students in solving real business problems in close collaboration with cutting-edge companies and visit the European headquarters of major online marketing companies such as LinkedIn, Oracle and Google during the digital marketing trip.

Practice your skills during an intensive 3-month market research project, within a company of your choice, or show your sales expertise with our Vlerick Sales Club.

	- No. 1 business school in Belgium (at the heart of Europe)
	- No. 15 in the QS World University Rankings - Top 15 Alumni Outcomes & Employability

Watch the story of Eke, one of our alumna, who wanted to have an impact:

BOOST YOUR CAREER

Masters in Marketing & Digital Transformation graduates are well prepared for careers in:

International FMCG companies such as P&G, Unilever, Nestlé, Coca-Cola and AB Inbev
Key areas in marketing, e.g. marketing strategy, digital advertising, branding strategy, sales, and strategic marketing planning
A wide variety of roles, such as product and brand manager, digital advertising strategist, market analyst, key-account and customer relationship manager, sales manager, category manager

PROGRAMME DESIGN

Throughout the different modules you'll be faced with numerous action-learning challenges and personal development exercises. In the second part of the programme, you'll have the opportunity to tailor your curriculum through a specialised boot camp and a marketing consultancy project.

Our International Study Trip will take you to Dublin, where you will visit leading companies such as LinkedIn, Google and Oracle and have lectures from UCD Michael Smurfit Business School.

Take a look at the detailed curriculum here or click on the image below:

FOR WHOM?

result-driven graduates with a passion for marketing
aspiring digital and content marketing experts
future strategic marketing directors

EMPLOYERS OF VLERICK MARKETING GRADUATES

Take a look at a few examples of current employers of our Masters in Marketing & Digital Transformation graduates:

employers of Vlerick Marketing Graduates

WHAT OUR STUDENTS SAY ABOUT THE PROGRAMME

Meet Nicolas Moreau, Digital Growth Strategist at Google, who followed the Masters in Marketing programme in 2018:

"I chose Vlerick for its content: the classes I would take and the knowledge I would acquire. The action-based learning played an important role, as I was not keen on once more completing a purely academic programme with a Master thesis.

I gradually realised throughout the programme that the self-development may have been even more enriching than the courses. Working in teams, meeting deadlines and being pushed to the limit, really teaches you a great deal!"

PRACTICAL INFORMATION

Take a look at some practical information on our Masters in Marketing & Digital Transformation

Duration: 10 months, full-time (September > June). Take a look at the detailed curriculum.
Location: This programme takes place in Ghent, where medieval charm meets modern creativity. Ghent offers a fascinating cultural cocktail brimming with modern urban life. The dazzling city combines an impressive past with a vivid present and breathes culture, innovation and creativiy. Take a short virtual tour of our Ghent campus.
Eligibility: Find out our degree requirements or contact us to check if you're eligible here.
Tuition Fee: €15,800 (includes text books, transport and accommodation for the 3-day Opening Seminar in the Netherlands, accommodation for the Dublin trip, travel between the school's different campuses for mandatory programme events, 1-year full access online subscription to Financial Times). Find all info on the tuition fee here.
Scholarships: at Vlerick we're determined to attract the very best talent from all corners of the world. Which is why we award a limited number of partial scholarships to applicants with an outstanding profile. Take a look at our Scholarships.
Application: Discover our admissions process and start your application.
Admissions Test: Take a look at the dates, location and roll-out of our admission tests.
More info: Contact us

SOME ALUMNI SUCCESS STORIES

Below you will find some success stories from our Masters in Marketing Management alumni:

	Ans Mechelaere Jetimport, Distribution, Pricing, Promotion & E-Comm Specialist
	Sofie Van Vaerenbergh: L’Oréal, Senior Digital Media and Data Acquisition Manager Luxe BENELUX
	Lisa De Wachter : Google, Sr. Brand Development Consultant