Masters in Marketing & Digital Transformation

DRIVE SOME OF THE MOST INNOVATIVE COMPANIES
IN THE WORLD

 
Become a pragmatic marketing professional, ready to tackle the challenges in this digital and ever changing world.

WHY THIS PROGRAMME?

Join fellow students in solving real business problems in close collaboration with cutting-edge companies and visit the European headquarters of major online marketing companies such as LinkedIn, Oracle and Google during the digital marketing trip.

Practice your skills during an intensive 3-month market research project, within a company of your choice, or show your sales expertise with our Vlerick Sales Club.

 Financial Times

- No. 1 business school in Belgium (at the heart of Europe)
QS ranking logo
- No. 17 in the QS World University Rankings

- Top 20 Alumni Outcomes & Employability

Watch the story of Eke, one of our alumna, who wanted to have an impact:

BOOST YOUR CAREER

Masters in Marketing & Digital Transformation graduates are well prepared for careers in:

  • International FMCG companies such as P&G, Unilever, Nestlé, Coca-Cola and AB Inbev
  • Key areas in marketing, e.g. marketing strategy, digital advertising, branding strategy, sales, and strategic marketing planning
  • A wide variety of roles, such as product and brand manager, digital advertising strategist, market analyst, key-account and customer relationship manager, sales manager, category manager

PROGRAMME DESIGN

Throughout the different modules you'll be faced with numerous action-learning challenges and personal development exercises. In the second part of the programme, you'll have the opportunity to tailor your curriculum through a specialised boot camp and a marketing consultancy project.

Our International Study Trip will take you to Dublin, where you will visit leading companies such as LinkedIn, Google and Oracle and have lectures from UCD Michael Smurfit Business School.

Take a look at the detailed curriculum here or click on the image below:

Core Courses Dublin Trip Boot Camp Consultancy Project Action Learning Personal Development Marketing Toolkit Builder

FOR WHOM?

  • result-driven graduates with a passion for marketing
  • aspiring digital and content marketing experts
  • future strategic marketing directors

EMPLOYERS OF VLERICK MARKETING GRADUATES

Take a look at a few examples of current employers of our Masters in Marketing & Digital Transformation graduates:

employers of Vlerick Marketing Graduates

WHAT OUR STUDENTS SAY ABOUT THE PROGRAMME

 
Nicolas MoreauMeet Nicolas Moreau, Digital Growth Strategist at Google, who followed the Masters in Marketing programme in 2018:

"I chose Vlerick for its content: the classes I would take and the knowledge I would acquire. The action-based learning played an important role, as I was not keen on once more completing a purely academic programme with a Master thesis.

I gradually realised throughout the programme that the self-development may have been even more enriching than the courses. Working in teams, meeting deadlines and being pushed to the limit, really teaches you a great deal!"


PRACTICAL INFORMATION

Take a look at some practical information on our Masters in Marketing & Digital Transformation

  • Duration: 10 months, full-time (September > June). Take a look at the detailed curriculum.
  • Location: This programme takes place in Ghent, where medieval charm meets modern creativity. Ghent offers a fascinating cultural cocktail brimming with modern urban life. The dazzling city combines an impressive past with a vivid present and breathes culture, innovation and creativity.
  • Eligibility: Our Masters programmes are designed for young graduates with an average age of 23 and little to no working experience. Find out about our degree requirements or if you have any doubt about your eligibility, send your CV to us.
  • Tuition Fee: €16,100. Thiincludess : accommodation & company visits for the Dublin trip, transport and accommodation for the 3-day Opening Seminar in the Netherlands, travel between the school's different campuses for mandatory programme events, 1-year full access online subscription to Financial Times, tuition fee and text books. Find all info on the tuition fee here.
  • Scholarships: at Vlerick we're determined to attract the very best talent from all corners of the world. Which is why we award a limited number of partial scholarships to applicants with an outstanding profile. Take a look at our Scholarships.
  • Application: Discover our admissions process and start your application.
  • Admissions Test: Take a look at the dates, location and roll-out of our admission tests.
  • More info: Contact us

SOME ALUMNI SUCCESS STORIES

Below you will find some success stories from our Masters in Marketing Management alumni:

Dieter Aelvoet


Dieter Aelvoet
aim.group, Founder / Managing Director
 
  Listen to our podcast with Dieter
‘Vlerick Change Makers’ is an original Vlerick podcast series. In this podcast, we learn from Vlerick alumni on how they live, learn and leap in these turbulent times. In this sixth episode, Dieter Aelvoet talks about his investment company AIM Group. He explains how AIM Group is still flourishing in these extraordinary times and he shares the opportunities that lie ahead.


Ans Mechelaere


Ans Mechelaere
Jetimport, Distribution, Pricing, Promotion & E-Comm Specialist
Sofie Van Vaerenbergh


Sofie Van Vaerenbergh:
L’Oréal, Senior Digital Media and Data Acquisition Manager Luxe BENELUX
Lisa De Wachter


Lisa De Wachter :
Google, Sr. Brand Development Consultant

Meet our students

Meet Us

Info Sessions & Open Days
28 Sep
Masters Live Chat
Category: Masters Info Sessions

28 Sep
Info Session Executive Education & MBA
Category: General Info Sessions

START YOUR VLERICK JOURNEY TODAY

Meet us at upcoming eventsfairs around the world, challenges or get in touch with our programme advisor to schedule a campus visit!

Accreditations
& Rankings

Equis Association of MBAs AACSB Financial Times