Masters in Marketing Management

DRIVE SOME OF THE MOST INNOVATIVE COMPANIES
IN THE WORLD

 
Become a pragmatic marketing professional, ready to tackle the challenges in this digital and ever changing world.

WHY THIS PROGRAMME?

Join fellow students in solving real business problems in close collaboration with cutting-edge companies and visit the European headquarters of major online marketing companies such as LinkedIn, Oracle and Google during the digital marketing trip.

Practice your skills during an intensive 3-month market research project, within a company of your choice, or show your sales expertise with our Vlerick Sales Club.

 Financial Times

- No. 1 business school in Belgium (at the heart of Europe)
QS ranking logo

- No. 9 in the QS World University Rankings

Watch the story of Eke, one of our alumna, who wanted to have an impact:

BOOST YOUR CAREER

Masters in Marketing graduates are well prepared for careers in:

  • International FMCG companies such as P&G, Unilever, Nestlé, Coca-Cola and AB Inbev
  • Key areas in marketing, e.g. marketing strategy, digital advertising, branding strategy, sales, and strategic marketing planning
  • A wide variety of roles, such as product and brand manager, digital advertising strategist, market analyst, key-account and customer relationship manager, sales manager, category manager

PROGRAMME DESIGN

Throughout the different modules you'll be faced with numerous action-learning challenges and personal development exercises. In the second part of the programme, you'll have the opportunity to tailor your curriculum through a specialised boot camp and a marketing consultancy project.

Our International Study Trip will take you to Dublin, where you will visit leading companies such as LinkedIn, Google and Oracle and have lectures from UCD Michael Smurfit Business School.

Take a look at the detailed curriculum here or click on the image below:

Core Courses Dublin Trip Boot Camp Consultancy Project Action Learning Personal Development Marketing Toolkit Builder

FOR WHOM?

  • result-driven graduates with a passion for marketing
  • aspiring digital and content marketing experts
  • future strategic marketing directors

WHAT OUR STUDENTS SAY ABOUT THE PROGRAMME

 
Nicolas MoreauMeet Nicolas Moreau, Digital Growth Manager at Google, who followed the Masters in Marketing programme in 2018:

"I chose Vlerick for its content: the classes I would take and the knowledge I would acquire. The action-based learning played an important role, as I was not keen on once more completing a purely academic programme with a Master thesis.

I gradually realised throughout the programme that the self-development may have been even more enriching than the courses. Working in teams, meeting deadlines and being pushed to the limit, really teaches you a great deal!"


SOME ALUMNI SUCCESS STORIES

Below you will find some success stories from our Innovation and Entrepreneurship alumni:

Ans Mechelaere


Ans Mechelaere
Jetimport, Distribution, Pricing, Promotion & E-Comm Specialist
Lerten Viroux


Lerten Viroux:
Médecins Sans Frontières, Consultant
Sofie Van Vaerenbergh


Sofie Van Vaerenbergh:
L’Oréal, Senior Digital Media and Data Acquisition Manager Luxe BENELUX
Lisa De Wachter


Lisa De Wachter :
Google, Sr. Brand Development Consultant

LOCATION

Our Masters in Marketing Management takes place at our Ghent campus, right in the city centre, which displays the perfect combination of medieval charm and modern creativity.



Meet our students

Meet Us

Info Sessions & Open Days
26 Feb
Admissions & Scholarship Webinar
Category: Masters Info Sessions

28 Feb
Experience Vlerick Evening
Category: General Info Sessions

START YOUR VLERICK JOURNEY TODAY

Meet us at upcoming eventsfairs around the world or get in touch with our programme advisor to schedule a campus visit!

Accreditations
& Rankings

Equis Association of MBAs AACSB Financial Times