AI can unlock significant value – but only when it’s implemented well. So this programme empowers you to move from AI strategy to real-world impact. You’ll get an in-depth understanding of AI, learn how to select the right approaches for your organisation – and develop the confidence and tools to put them into practice. Guided by leading faculty and industry experts, you’ll gain the skills and insight to deliver measurable AI-driven results.
Detailed programme
This three-day intensive programme is designed to create immediate operational impact. It blends self-paced learning with expert-led, interactive classroom sessions.
Module 1: Assess the AI maturity of your business
- Demystify the core components of AI
- Identify the main barriers and enablers of AI adoption
- Assess your organisation’s data and AI maturity
Module 2: Business value with discriminative AI
- Gain a manager-level understanding of predictive analytics, machine learning and deep learning
- Learn to harness the power of image recognition, natural language processing, sensory processing and robotics
- Understand how to evaluate commercial and open-source AI models – and when fine-tuning can align them with business goals
Module 3: Generative and agentic AI
- Discover how to hyper-personalise internal and external communications with Generative AI
- Develop AI solutions that use your company’s data to deliver accurate, relevant results for your teams and customers
- Fast-track workflow automation with agentic AI and light-touch human oversight
Module 4: AI opportunity mapping and implementation
- Identify where AI can automate processes, augment people and innovate in your business
- Assess AI opportunities in the context of your organisation’s AI maturity
- Quickly turn AI ambitions into value with the right team and tool-stack
Module 5: Cultivate a culture that’s open to AI adoption
- Build organisational trust in AI
- Identify AI risks and biases
- Navigate privacy and ethical trade-offs
Why this programme
- Gain the technical literacy to lead AI initiatives
- Bridge the gap between AI strategy and implementation – with a structured roadmap for deployment
- Turn AI strategy into clear direction using proven templates and frameworks
- Achieve fast, high-impact results with the right AI tools for your organisation
- Identify the technology and competencies needed to grow and future-proof your organisation’s AI maturity
- Inspire and empower your teams, fostering an AI-positive culture
Who should attend
- Managers and team leaders
- SME owners and decision-makers
- IT managers
- Consultants and project leaders
- Innovation managers
Faculty
Philippe Baecke
Professor of Business Analytics and Artificial Intelligence
Philippe Baecke is harnessing the power of big data and analytics in all areas of marketing.
Mieke Geertrui De Ketelaere
Adjunct Professor of Artificial Intelligence
An AI ethical evangelist, Mieke De Ketelaere believes AI can be powerful when it’s used in a sustainable and trustworthy way.
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