Digital Strategy and AI

Discover how to outperform your competition


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in Open Executive Education in Belgium and #27 worldwide




for Learning Impact

Digital strategy and AI is changing how we do business – and no industry is immune to its power. This programme gives you a comprehensive understanding of how digital technology and artificial intelligence can support your strategic priorities. You’ll live and learn the key principles of digital strategy and AI – and gain the knowledge, skills and insights to take the leap into giving your organisation a sustainable, competitive edge.

Detailed programme

Over six modules, this programme equips you with insights and tools to drive your organisation's digital and AI strategy. 

Module 1: Introduction to Digital Strategy and AI

  • Dive into what digital and AI strategy is and why it's important
  • Explore digitalisation and how it can transform your organisation

Module 2: The Context of Digital and AI Strategy

  • Understand the building blocks of an effective digital and AI strategy
  • Explore how digitalisation can impact an organisation’s strategy, performance and boost its sustainability

Module 3: Digitalisation of Work

  • Discover how AI and digitalisation impact how work gets done
  • Learn how to digitalise work

Module 4: Digitalisation of Products, Processes and Business Models

  • Identify digital and AI innovation initiatives that enhance performance and support strategic priorities
  • Learn how to leverage digital technology to transform processes, products and services, and business models

Module 5: Organising for Digital & AI Strategy, and Initiatives

  • Discover how to strategise and organise for implementing digital strategy and AI strategy effectively

Module 6: Evaluating Digital Strategy & AI and Initiatives

  • Discover how to sustain a competitive advantage through the use of digital technologies and artificial intelligence
  • Explore ways to measure and evaluate the success of digital and AI initiatives 

Why this programme

  • Understand how digital is different and why it's important
  • Discover how to use AI to create employee and customer value
  • Know how to identify digital innovation initiatives for market-facing processes, products, and business models
  • Identify how to align digital with strategy and structure
  • Design different digital platform models
  • Learn how to evaluate strategic digital initiatives

Who should attend

  • Executives, general managers or managing directors who want to build or stress test a digital and AI strategy
  • Strategy, Innovation, Marketing, IT or other directors or managers involved in driving digital and AI strategy
  • Professionals and entrepreneurs who are fascinated by the impact of digital and AI technology on business and want to capitalise on digital disruption
  • Professionals who are keen to stay ahead in today’s digital global marketplace

In previous editions, we had the pleasure of welcoming participants from companies like:

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Success stories

Angela Barendregt

I would definitely recommend Digital Strategy to others. It is built on tons of research and experience – and its applicability is unique. I've been a consultant in IT for 12 years now – the programme has shown me many opportunities to work on digital strategy with my clients as well as with my own employer. I also learned from, and was inspired by, the other participants. 

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“I joined the Digital Strategy programme because it’s important to stay up-to-date on hot topics. I’ve applied everything I learned – but the most useful element was the real business cases we discussed in class. I found my learning experience to be practical, professional and quite profound.”

Eline Populaire

I worked as a lawyer for seven years before starting my Executive MBA adventure at Vlerick in 2017. During this adventure, it became clear that my true passion lies in digital and data analytics. The main takeaway came from acknowledging that incorporating the right technologies and related monetisation strategy, at the right time, with the right vision, can put you in a competitive advantage. The hands-on and practical frameworks helped with this and gave me the chance and knowledge to close in on all relevant digital opportunities within the company.


Steve Muylle

Steve Muylle

Professor of Digital Strategy and Marketing

Steve Muylle creates business impact with actionable insight about digital technology.

Get in touch!