Digital strategy

Mastering the key principles of digital strategy


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in Open Executive Education in Belgium and #24 worldwide




for Learning Impact

Digital technology is changing the way we do business – and no industry is immune to its power. This programme gives you a comprehensive understanding of how digital technology can support your strategic priorities. You’ll live and learn the key principles of digital strategy – and gain the knowledge, skills and insights to take the leap into giving your organisation a sustainable, competitive edge.

Detailed programme

Over six modules, this programme explores the opportunities and challenges various technologies present – including the Internet of Things (IoT), machine learning, mobile, social media and big data. Depending on the programme edition you join, you may be able to participate 100% on campus or 100% live online in real time. Whichever format you experience, you’ll find your learning journey immersive, practical and thought-provoking.

Module 1: Introduction to Digital Strategy

  • Dive into what digital strategy is and why it’s important
  • Explore digitisation and how it can transform your organisation
  • Identify key tech and market trends, such as AI and machine learning, that affect digital and online strategy

Module 2: The Context of Digital Strategy

  • Understand the building blocks of an effective digital strategy
  • Explore how digitisation can impact an organisation’s strategy, performance and boost your sustainability

Module 3: Digitisation of Business Processes

  • Discover how digitisation impacts an organisation’s processes, products and services – and how it generates new business opportunities
  • Learn to digitise your organisation’s strategy, performance and boost your sustainability

Module 4: Identifying and Planning Digital Initiatives

  • Identify digital initiatives that support digital media strategy
  • Learn to leverage technology, AI and machine learning to support business processes

Module 5: Organising for Digital Strategy

  • Discover how to organise so you can implement digital strategy and digital communication strategy effectively

Module 6: Evaluating Digital Strategy and Initiatives

  • Discover how to sustain a competitive advantage in the digital marketplace
  • Explore ways to measure and evaluate the success of digital, AI & big data initiatives 

Why this programme

  • Gain a thorough understanding how technologies like IoT, machine learning, mobile, and social can impact your business
  • Identify which digital initiatives to develop to increase revenue and outperform competition
  • Develop a thorough knowledge of how to monitor and measure digital initiatives and evaluate success

Who should attend

  • General managers or managing directors who want to build a digital strategy – or stress test an existing strategy
  • Marketing, IT or innovation directors or managers involved in developing digital strategy
  • Professionals who are fascinated by the impact of digital technology on business and want to capitalise on digital disruption
  • Professionals who are keen to keep pace in today’s digital global marketplace

In previous editions, we had the pleasure of welcoming participants from companies like:

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Success stories

Angela Barendregt

I would definitely recommend Digital Strategy to others. It is built on tons of research and experience – and its applicability is unique. I've been a consultant in IT for 12 years now – the programme has shown me many opportunities to work on digital strategy with my clients as well as with my own employer. I also learned from, and was inspired by, the other participants. 

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“I joined the Digital Strategy programme because it’s important to stay up-to-date on hot topics. I’ve applied everything I learned – but the most useful element was the real business cases we discussed in class. I found my learning experience to be practical, professional and quite profound.”

Eline Populaire

I worked as a lawyer for seven years before starting my Executive MBA adventure at Vlerick in 2017. During this adventure, it became clear that my true passion lies in digital and data analytics. The main takeaway came from acknowledging that incorporating the right technologies and related monetisation strategy, at the right time, with the right vision, can put you in a competitive advantage. The hands-on and practical frameworks helped with this and gave me the chance and knowledge to close in on all relevant digital opportunities within the company.


Steve Muylle

Steve Muylle

Professor of Digital Strategy and Marketing

Steve Muylle creates business impact with actionable insight about digital technology.

Get in touch!