Digital strategy
Mastering the key principles of digital strategy
in Executive Education according to the Financial Times
Digital technology is changing the way we do business – and no industry is immune to its power. This programme gives you a comprehensive understanding of how digital technology can support your strategic priorities. You’ll live and learn the key principles of digital strategy – and gain the knowledge, skills and insights to take the leap into giving your organisation a competitive edge.
Over six modules, this programme explores the opportunities and challenges various technology presents – including the Internet of Things (IoT), machine learning, mobile, social media and big data. The Digital Strategy programme is offered in a blended format, covering both on-campus and online sessions.
Module 1: Introduction to Digital Strategy
- Dive into what digital strategy is and why it’s important
- Explore digitisation and how can it transform your organisation
- Identify key tech and market trends that affect digital and online strategy
Module 2: The Context of Digital Strategy
- Understand the building blocks of digital strategy
- Explore how digitisation can impact an organisation’s strategy
Module 3: Digitisation of Business Processes
- Discover how digitisation impacts an organisation’s processes, products and services – and how it generates new business opportunities
- Learn to digitise your organisation’s internal and external processes
Module 4: Identifying and Planning Digital Initiatives
- Identify digital initiatives that support digital media strategy
- Learn to leverage technology to support business processes
Module 5: Organising for Digital Strategy
- Discover how to organise so you can implement digital strategy and digital communication strategy effectively
Module 6: Evaluating Digital Strategy and Initiatives
- Discover how to sustain a competitive advantage in the digital marketplace
- Explore ways to measure and evaluate the success of digital initiatives
DIGITAL STRATEGY CONSORTIUM PROGRAMME - fast forward your digital strategy
Digital strategy is a team effort. So when you’re ready to develop your organisation’s strategy, it makes sense to do it with your team. Discover our Digital Strategy Consortium Programme to fast-forward your digital strategy with your team.
- Gain a thorough understanding how technologies like IoT, machine learning, mobile, and social can impact your business
- Identify which digital initiatives to develop to increase revenue and outperform competition
- Develop a thorough knowledge of how to monitor and measure digital initiatives and evaluate success
- General managers or managing directors who want to build a digital strategy – or stress test an existing strategy
- Marketing, IT or innovation directors or managers involved in developing digital strategy
- Professionals who are fascinated by the impact of digital technology on business and want to capitalise on digital disruption
- Professionals who are keen to keep pace in today’s digital global marketplace
In previous editions, we had the pleasure of welcoming participants from companies like:
Success stories
Martina Balazsova
Managing Partner at Nova Consultancies
“I joined the Digital Strategy programme because it’s important to stay up-to-date on hot topics. I’ve applied everything I learned – but the most useful element was the real business cases we discussed in class. I found my learning experience to be practical, professional and quite profound.”
Steve Muylle
Professor of Digital Strategy and Marketing
Steve Muylle creates business impact with actionable insight about digital technology.
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