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Digital strategy

Mastering the key principles of digital strategy

#1

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in Executive Education according to the Financial Times

789

participants

4.38/5

for Learning Impact

Digital technology is changing the way we do business – and no industry is immune to its power. This programme gives you a comprehensive understanding of how digital technology can support your strategic priorities. You’ll live and learn the key principles of digital strategy – and gain the knowledge, skills and insights to take the leap into giving your organisation a competitive edge.

Detailed programme

Over six modules, this programme explores the opportunities and challenges various technology presents – including the Internet of Things (IoT), machine learning, mobile, social media and big data. The Digital Strategy programme is offered in a blended format, covering both on-campus, live online and self-paced sessions.

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Module 1: Introduction to Digital Strategy

  • Dive into what digital strategy is and why it’s important
  • Explore digitisation and how can it transform your organisation
  • Identify key tech and market trends that affect digital and online strategy

Module 2: The Context of Digital Strategy

  • Understand the building blocks of digital strategy
  • Explore how digitisation can impact an organisation’s strategy

Module 3: Digitisation of Business Processes

  • Discover how digitisation impacts an organisation’s processes, products and services – and how it generates new business opportunities
  • Learn to digitise your organisation’s internal and external processes

Module 4: Identifying and Planning Digital Initiatives

  • Identify digital initiatives that support digital media strategy
  • Learn to leverage technology to support business processes

Module 5: Organising for Digital Strategy

  • Discover how to organise so you can implement digital strategy and digital communication strategy effectively

Module 6: Evaluating Digital Strategy and Initiatives

  • Discover how to sustain a competitive advantage in the digital marketplace
  • Explore ways to measure and evaluate the success of digital initiatives 

Why this programme

  • Gain a thorough understanding how technologies like IoT, machine learning, mobile, and social can impact your business
  • Identify which digital initiatives to develop to increase revenue and outperform competition
  • Develop a thorough knowledge of how to monitor and measure digital initiatives and evaluate success

Who should attend

  • General managers or managing directors who want to build a digital strategy – or stress test an existing strategy
  • Marketing, IT or innovation directors or managers involved in developing digital strategy
  • Professionals who are fascinated by the impact of digital technology on business and want to capitalise on digital disruption
  • Professionals who are keen to keep pace in today’s digital global marketplace

In previous editions, we had the pleasure of welcoming participants from companies like:

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Success stories

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“I joined the Digital Strategy programme because it’s important to stay up-to-date on hot topics. I’ve applied everything I learned – but the most useful element was the real business cases we discussed in class. I found my learning experience to be practical, professional and quite profound.”

Faculty

Steve Muylle

Steve Muylle

Professor of Marketing

Steve Muylle creates business impact with actionable insight about digital technology.