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Digital strategy

Mastering the key principles of digital strategy

#1

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in Executive Education according to the Financial Times

873

participants

4.4/5

for Learning Impact

Digital technology is changing the way we do business – and no industry is immune to its power. This programme gives you a comprehensive understanding of how digital technology can support your strategic priorities. You’ll live and learn the key principles of digital strategy – and gain the knowledge, skills and insights to take the leap into giving your organisation a competitive edge.

Detailed programme

Over six modules, this programme explores the opportunities and challenges various technology presents – including the Internet of Things (IoT), machine learning, mobile, social media and big data. The Digital Strategy programme is offered in a blended format, covering both on-campus and online sessions.

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Module 1: Introduction to Digital Strategy

  • Dive into what digital strategy is and why it’s important
  • Explore digitisation and how can it transform your organisation
  • Identify key tech and market trends that affect digital and online strategy

Module 2: The Context of Digital Strategy

  • Understand the building blocks of digital strategy
  • Explore how digitisation can impact an organisation’s strategy

Module 3: Digitisation of Business Processes

  • Discover how digitisation impacts an organisation’s processes, products and services – and how it generates new business opportunities
  • Learn to digitise your organisation’s internal and external processes

Module 4: Identifying and Planning Digital Initiatives

  • Identify digital initiatives that support digital media strategy
  • Learn to leverage technology to support business processes

Module 5: Organising for Digital Strategy

  • Discover how to organise so you can implement digital strategy and digital communication strategy effectively

Module 6: Evaluating Digital Strategy and Initiatives

  • Discover how to sustain a competitive advantage in the digital marketplace
  • Explore ways to measure and evaluate the success of digital initiatives 

DIGITAL STRATEGY CONSORTIUM PROGRAMME - fast forward your digital strategy

Digital strategy is a team effort. So when you’re ready to develop your organisation’s strategy, it makes sense to do it with your team. Discover our Digital Strategy Consortium Programme to fast-forward your digital strategy with your team.

Why this programme

  • Gain a thorough understanding how technologies like IoT, machine learning, mobile, and social can impact your business
  • Identify which digital initiatives to develop to increase revenue and outperform competition
  • Develop a thorough knowledge of how to monitor and measure digital initiatives and evaluate success

Who should attend

  • General managers or managing directors who want to build a digital strategy – or stress test an existing strategy
  • Marketing, IT or innovation directors or managers involved in developing digital strategy
  • Professionals who are fascinated by the impact of digital technology on business and want to capitalise on digital disruption
  • Professionals who are keen to keep pace in today’s digital global marketplace

In previous editions, we had the pleasure of welcoming participants from companies like:

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Success stories

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“I joined the Digital Strategy programme because it’s important to stay up-to-date on hot topics. I’ve applied everything I learned – but the most useful element was the real business cases we discussed in class. I found my learning experience to be practical, professional and quite profound.”

Faculty

Steve Muylle

Steve Muylle

Professor of Digital Strategy and Marketing

Steve Muylle creates business impact with actionable insight about digital technology.