

You have developed a business model that works. Your company is in full operation, but you want to optimize your organisation and develop it further in terms of sales and team. During this practical bootcamp we will look at the identity, unique features and business model of your company. We will reflect on your role as a founder and support you in building an organisation with many opportunities and a solid growth plan.
Detailed programme
This intensive training brings peace, direction and sharp choices.
It’s built around two pillars:
Pillar 1: Management education
Preliminary phase
Sharpen your pitching skills to deliver a strong pitch at any time. You will also gain insight into your company's strengths and weaknesses using the Pimento Map tool.
Module 1: WHAT - Business model optimisation
- Focus on the unique characteristics of your business and explore future growth opportunities.
- Refine your unique value proposition (USP) to your customers. Evaluate your SME's strengths and weaknesses.
- Work on your company's strategy.
Module 2: WHO – Your role alongside a strong team
- Reflect on your role in the organisation: are you more likely to be a manager or an entrepreneur?
- Define different growth paths for yourself and your team.
- Consider who you need in your team and how you will recruit, motivate, and retain those people.
- Develop actions for strong and effective team management.
Module 3: HOW – Optimize your business development and financial strategy
- Attract more customers and/or select the right ones.
- Consider the right sales strategy, with the right balance between sales cost and the expected results.
- Get a better understanding of your figures and ask the right questions to your accountant.
- Discover new ways to finance your growth.
Pillar 2: Individual counselling path
- Application
- Interact with our experts at the end of each bootcamp day to apply the management theory and tools into your own business. With the help of concrete reflection questions, you will immediately engage with the content.
- Boardroom sessions
- Present two of your main challenges, in an intimate setting, to some business coaches and other participants. Get hands-on input, advice, and support.
- Final presentation
- Pitch your business and action plan in front of a jury of experienced entrepreneurs. They will challenge you and help you on your way to optimization and business growth.
Why this programme
- Optimise your business model and find an effective way to grow your business.
- Grow your organisation without sacrificing flexibility and focus.
- Reflect on your role as founder/business owner and continue to build a strong team.
- Benefit from a sounding board of peers, faculty and experienced entrepreneurs.
- Make decisions based on reasoned concepts.
- Over the last three decades, more than 5000 entrepreneurs have participated in our programmes.
Who should attend
- Ambitious founders and managing partners of small companies in the post-start-up phase;
- Managing a team of 2 to 12 full-time employees;
- Leading product-or service-oriented companies from any industry and sector.
Successful entrepreneurship is all about ambition and having the right attitude. So, there are no formal education requirements for this programme. However, you need to be willing to work on your organisation rather than in it, learn from best practice, reflect on your role as an entrepreneur and listen to feedback from experts and peers.
Practical info
- Bootcamp format: short, intensive, practical and hands-on over 5 days.
- Registration:
- Claim your spot now! 1. Schedule a call to check whether this programme suits you and your organisation at this point in time. 2. Is there a match? Register online via the website!
- This programme is eligible for the SME wallet, whereby a small company receives 30% of support, and a medium-sized company 20%. With a maximum of €7,500 per year.
Faculty
Miguel Meuleman
Professor of Entrepreneurship
Prof. Dr. Miguel Meuleman specialises in business models, growth strategies and financing of growing companies. He is the director of the Vlerick Entrepreneurship Academy.
Koen Dewettinck
Professor of Human Resources Management
Prof. Dr. Koen Dewettinck is an expert on strategic HR management and performance management.
Cedric Donck
Adjunct Professor of Entrepreneurship
Prof. Cedric Donck is an experienced entrepreneur, investor and business angel. He is also the author of the Pimento Map.
Yannick Dillen
Professor of Management Practice
Prof. dr. Yannick Dillen specialises in SME management, growth strategies and the role of the entrepreneur. He is the director of the Impulse Centr ‘Growth Management for Medium-sized Enterprises’ (iGMO).
Mathieu Luypaert
Professor of Corporate Finance
Mathieu Luypaert explains how insights into financial figures and decisions can lead to value creation.