Scale-up Masterclass

There are 3 face-to-face modules accompanied by individual coaching sessions and several online modules to work through at your own pace. In addition to this, you will develop a concrete personal action plan for your company. An in-company project and the Vlerick Growth Scan^©, will help you apply the learnings.

Module 1: Go-to-market strategy and international sales (face-to-face) 

• Explore international markets to expand your customer base
• Assess the fit of different international markets
• Decide whether to have an HQ – or decentralise your organisation 
• Learn how to accelerate your sales process and shorten sales cycles
• Find out how to implement customer-first culture 
• Discover how to build a winning sales team 

Module 2: People, performance management, marketing and PR (face-to-face)

• Evaluate your culture - and how employee behaviour aligns with it
• Understand how to attract and retain the right people - and encourage the right behaviour
• Build a values-aligned HR approach in your company
• Discover how a PR and communications strategy can impact growth
• Boost your online presence with our digital dashboard

Module 3: Bringing it all together (face-to-face)

• Apply everything you’ve learned to a business or strategic challenge in your own organisation
• Go deeper with group and individual coaching – and get feedback and practical guidance from experts and peers
• Develop a strategic business plan and roadmap – with goals, actions and milestones

Online module: Product management organisation 

• Learn to develop product roadmaps
• Understand product team roles and responsibilities
• Dive into data-driven decision-making 

Delivered by Tom Dejonghe (Collibra) and Katie Madding (Sensemitter) 

Online module: Raising finance and interacting with investors 

• Discover why you need a board of directors 
• Learn to create value with your board 
• Develop a long-term vision for your company
• Understand how to manage the investors on your board

Delivered by Dave Berkus (Berkus Tech Ventures) and Sophie Manigart (Vlerick Business School)

Online module: Emerging technologies

• Discover the transformative potential of technologies like analytics, AI, blockchain, automation, and Industry 4.0
• Learn which technologies are best suited to particular challenges
• Understand how these technologies can drive growth, efficiency – and a data-driven future for your organisation

Delivered by professors Philippe Baecke, Bjorn Cumps and Martin Butler (Vlerick Business School)

Online module: Digital sustainability

• Explore the connection between digitalisation and sustainability
• Use materiality to prioritise ESG issues, analyse real-world cases – and learn to  balance innovation with responsible, sustainable growth

Delivered by professors Xavier Baeten, Ann Vereecke and Bjorn Cumps (Vlerick Business School)

Online webinar: Reward management

• Discover how to implement a reward strategy
• Understand tax approaches to optimise your reward strategy 

Online module: Strategic alliances

• Learn to leverage the power of partnerships
• Get the tools to negotiate partnership deals

Delivered by Philippe Haspeslagh (Vlerick Business School)

Your personal action plan

• Systematically analyse your organisation’s growing pains – and identify levers for growth with the Vlerick Growth Scan©
• Schedule personal coaching sessions with experts to get practical advice you can put into action straight away
• Participate in group coaching with Vlerick faculty, fellow entrepreneurs and other experts – and gain insight from their experiences
• Put your learning into action with a project that addresses a business or strategic challenge in your own company – and develop a concrete business plan you can implement immediately

 Partner

• Gain new insights and perspectives into scaling your sales, growing internationally and expanding your team
• Challenge your own business through group discussions, quizzes, and self-reflection
• Gain direct access to experts who will answer your questions
• Learn from a mix of international experts and highly regarded professors
• Unparallelled combo of business & tech, expect well-researched theories and best practices for immediate application.

• Company founders or C-level executives who want to achieve high growth
• Professionals looking for hands-on insights into dealing with the challenges facing fast-growing companies