Scale-up Masterclass

This highly flexible programme is designed to fit around your personal and professional commitments. There’s a new module every two weeks to work through at your own pace – and each module is accompanied by a live Q&A webinar. You’ll need to dedicate at least two hours each week to the programme to get maximum value from it.

In addition to the seven online modules, you will develop a concrete action plan for your company. An in-company project and the Vlerick Growth Scan©, will help you apply the learnings.

Module 1: Customer journey design 

• Learn how to accelerate your sales process and shorten your sales cycle 
• Understand personas, buyer roles and the jobs-to-be-done framework 
• Start to design a user journey, from first touch to retention 
• Explore how account-based marketing can help to personalise user interactions  
• Find out how to implement a customer-first culture  

Module 2: Go-to-market strategy 

• Discover how to build a sales team  
• Learn to leverage the power of partnerships 
• Get the tools to negotiate partnership deals 

Module 3: International markets 

• Understand how to expand your customer base by tapping into international markets 
• Assess the attractiveness of an international market 
• Decide whether to have an HQ or decentralise your organisation  
• Learn more about entering the US market 

Module 4: Building an HR organisation 

• Evaluate what your culture is and how your employees behave 
• Identify the right people and encourage the right behaviour 

Module 5: Recruiting and managing talent 

• Recruit the right talent and ask the right questions  
• Discover how to implement a reward strategy 
• Learn specific tax tips and tricks to optimise your reward strategy 

Module 6: Product management and organisation 

• Learn how to develop a product roadmap  
• Understand the different roles that make up the product team 
• Dive into data-driven decision-making  

Module 7: Raising finance and interacting with investors 

• Find out why you need a board of directors  
• Learn to create value with your board  
• Develop a long-term vision for your company 
• Get tips on managing the investors on your board

PERSONAL ACTION PLAN

• In the biweekly webinar you can ask specific questions to the expert and to the group. This offers the opportunity to get insights and experiences from the speaker and your peers.
• Apply your new learnings to an in-company project – responding to a business or strategic challenge for your own organization. Walk out with a concrete strategic business plan that maps out the future of your business and translate that into milestones, actions, and goals
• Through our Vlerick Growth Scan©, systematically analyse your organization’s growing pains and identify levers for growth.
• 6 months after the programme, you fill in the Growth Scan once again to evaluate your progress. After processing the findings, we come together in a webinar one more time to assess everyone’s evolution.

Online live Q&A sessions 

After each module, you’ll take part in a live, highly-interactive Q&A call, where you will: 

1. Hear from a founder or C-level executive about their biggest mistake – and the thing they are most proud of 
2. Join your fellow participants in a small break-out room to share your biggest challenge and get valuable feedback 
3. Get personal feedback on your challenge from our experts  

• Gain new insights and perspectives into scaling your sales, growing internationally and expanding your team
• Challenge your own business through group discussions, quizzes, and self-reflection
• Gain direct access to experts who will answer your questions
• Learn from a mix of international experts and highly regarded professors
• Systematically analyse your organization’s growing pain and identify levers for growth

• Company founders or C-level executives who want to achieve high growth
• Professionals looking for hands-on insights into dealing with the challenges facing fast-growing companies