Scale-up Masterclass

Make better decisions for growing your startup


FT ranked logo colour

in Open Executive Education in Belgium and #24 worldwide




for learning impact

Ready to grow your company? Then skip the trial-and-error stage and learn directly from people who’ve already been on the journey. Managing a fast-growing company is a challenging task that demands an enormous amount of energy. The Scale-Up Masterclass is a three-month, online experience for founders and C-level executives. This unique learning experience will help you prepare to leap into the fast-paced world of high-growth scale-ups and will have a long-term impact on your company and yourself.

Detailed programme

This highly flexible programme is designed to fit around your personal and professional commitments. There’s a new module every two weeks to work through at your own pace – and each module is accompanied by a live Q&A webinar. You’ll need to dedicate at least two hours each week to the programme to get maximum value from it.

In addition to the seven online modules, you will develop a concrete action plan for your company. An in-company project and the Vlerick Growth Scan©, will help you apply the learnings.

Module 1: Customer journey design 

  • Learn how to accelerate your sales process and shorten your sales cycle 
  • Understand personas, buyer roles and the jobs-to-be-done framework 
  • Start to design a user journey, from first touch to retention 
  • Explore how account-based marketing can help to personalise user interactions  
  • Find out how to implement a customer-first culture  

Module 2: Go-to-market strategy 

  • Discover how to build a sales team  
  • Learn to leverage the power of partnerships 
  • Get the tools to negotiate partnership deals 

Module 3: International markets 

  • Understand how to expand your customer base by tapping into international markets 
  • Assess the attractiveness of an international market 
  • Decide whether to have an HQ or decentralise your organisation  
  • Learn more about entering the US market 

Module 4: Building an HR organisation 

  • Evaluate what your culture is and how your employees behave 
  • Identify the right people and encourage the right behaviour 

Module 5: Recruiting and managing talent 

  • Recruit the right talent and ask the right questions  
  • Discover how to implement a reward strategy 
  • Learn specific tax tips and tricks to optimise your reward strategy 

Module 6: Product management and organisation 

  • Learn how to develop a product roadmap  
  • Understand the different roles that make up the product team 
  • Dive into data-driven decision-making  

Module 7: Raising finance and interacting with investors 

  • Find out why you need a board of directors  
  • Learn to create value with your board  
  • Develop a long-term vision for your company 
  • Get tips on managing the investors on your board


  • In the biweekly webinar you can ask specific questions to the expert and to the group. This offers the opportunity to get insights and experiences from the speaker and your peers.
  • Apply your new learnings to an in-company project – responding to a business or strategic challenge for your own organization. Walk out with a concrete strategic business plan that maps out the future of your business and translate that into milestones, actions, and goals
  • Through our Vlerick Growth Scan©, systematically analyse your organization’s growing pains and identify levers for growth.
  • 6 months after the programme, you fill in the Growth Scan once again to evaluate your progress. After processing the findings, we come together in a webinar one more time to assess everyone’s evolution.

Online live Q&A sessions 

After each module, you’ll take part in a live, highly-interactive Q&A call, where you will: 

  1. Hear from a founder or C-level executive about their biggest mistake – and the thing they are most proud of 
  2. Join your fellow participants in a small break-out room to share your biggest challenge and get valuable feedback 
  3. Get personal feedback on your challenge from our experts  


Why this programme

  • Gain new insights and perspectives into scaling your sales, growing internationally and expanding your team
  • Challenge your own business through group discussions, quizzes, and self-reflection
  • Gain direct access to experts who will answer your questions
  • Learn from a mix of international experts and highly regarded professors
  • Systematically analyse your organization’s growing pain and identify levers for growth

Want to get a flavour of this programme? Watch the participant testimonials on this video and get a feel for the energy, enthusiasm, the approach to learning, the return on investment for you and your company and why previous participants recommend this programme to you.

Who should attend

  • Company founders or C-level executives who want to achieve high growth
  • Professionals looking for hands-on insights into dealing with the challenges facing fast-growing companies 


Koen Dewettinck

Koen Dewettinck

Professor of Human Resources Management

Koen Dewettinck improves the way we manage people to boost engagement and performance.

Philippe Haspeslagh

Philippe Haspeslagh

Professor of Strategy

Philippe Haspeslagh is a leading academic and international expert in strategic management, governance and mergers and acquisitions.

Xavier Baeten

Xavier Baeten

Professor of Reward & Sustainability

Xavier Baeten is highlighting the vital role of rewarding in helping organisations deliver their strategy and gain competitive advantage.

Sophie Manigart

Sophie Manigart

Professor of Corporate Finance

Sophie Manigart is an experienced teacher, researcher and advisor in entrepreneurial finance, venture capital and private equity.

Get in touch!

Bo De Pourque

Bo De Pourque

Product Manager VEA