Scale-up Masterclass
Make better decisions for growing your startup
in Executive Education according to the Financial Times
Ready to grow your company? Then skip the trial and error stage and learn directly from people who’ve already been on the journey. The Scale-Up Masterclass is a three-month, online experience for founders and C-level executives. You join a community of more than 50 like-minded European leaders to live and learn what it takes to take a young company to the next level – and prepare to leap into the fast-paced world of high-growth scale-ups.
This highly flexible programme is designed to fit around your personal and professional commitments. There’s a new module every two weeks to work through at your own pace – and each module is accompanied by a live Q&A webinar.
You’ll need to dedicate at least two hours each week to the programme to get maximum value from it.
There are seven online modules, as well as two face-to-face events – kick-off and graduation.
Kick-off event
- Connect with your fellow participants in an informal, relaxed setting
Module 1: Customer journey design
- Learn how to accelerate your sales process and shorten your sales cycle
- Understand personas, buyer roles and the jobs-to-be-done framework
- Start to design a user journey, from first touch to retention
- Explore how account-based marketing can help to personalise user interactions
- Find out how to implement a customer-first culture
Module 2: Go-to-market strategy
- Discover how to build a sales team
- Learn to leverage the power of partnerships
- Get the tools to negotiate partnership deals
Module 3: International markets
- Understand how to expand your customer base by tapping into international markets
- Assess the attractiveness of an international market
- Decide whether to have an HQ or decentralise your organisation
- Learn more about entering the US market
Module 4: Building an HR organisation
- Evaluate what your culture is and how your employees behave
- Identify the right people and encourage the right behaviour
Module 5: Recruiting and managing talent
- Recruit the right talent and ask the right questions
- Discover how to implement a reward strategy
- Learn specific tax tips and tricks to optimise your reward strategy
Module 6: Product management and organisation
- Learn how to develop a product roadmap
- Understand the different roles that make up the product team
- Dive into data-driven decision-making
Module 7: Raising finance and interacting with investors
- Find out why you need a board of directors
- Learn to create value with your board
- Develop a long-term vision for your company
- Get tips on managing the investors on your board
Online live Q&A sessions
After each module, you’ll take part in a live, highly-interactive Q&A call, where you will:
- Hear from a founder or C-level executive about their biggest mistake – and the thing they are most proud of
- Join your fellow participants in a small break-out room to share your biggest challenge and get valuable feedback
- Get personal feedback on your challenge from our experts
Graduation
Join us in a vibrant, inspiring session to network with your fellow participants and meet the experts from each module.
- Gain new insights and perspectives into scaling your sales, growing internationally and expanding your team
- Challenge your own business through group discussions, quizzes, and self-reflection
- Gain direct access to experts who will answer your questions
- Learn from a mix of international experts and highly regarded professors
- Network and share experiences with other founders and C-level executives at two inspiring live events
- Company founders or C-level executives who want to achieve high growth
- Professionals looking for hands-on insights into dealing with the challenges facing fast-growing companies
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