Scale-up Masterclass

This highly flexible programme is designed to fit around your personal and professional commitments. There’s a new module every two weeks to work through at your own pace – and each module is accompanied by a live Q&A webinar.  

You’ll need to dedicate at least two hours each week to the programme to get maximum value from it. 

There are seven online modules, as well as two face-to-face events – kick-off and graduation. 

Kick-off event 

• Connect with your fellow participants in an informal, relaxed setting 

Module 1: Customer journey design 

• Learn how to accelerate your sales process and shorten your sales cycle 
• Understand personas, buyer roles and the jobs-to-be-done framework 
• Start to design a user journey, from first touch to retention 
• Explore how account-based marketing can help to personalise user interactions  
• Find out how to implement a customer-first culture  

Module 2: Go-to-market strategy 

• Discover how to build a sales team  
• Learn to leverage the power of partnerships 
• Get the tools to negotiate partnership deals 

Module 3: International markets 

• Understand how to expand your customer base by tapping into international markets 
• Assess the attractiveness of an international market 
• Decide whether to have an HQ or decentralise your organisation  
• Learn more about entering the US market 

Module 4: Building an HR organisation 

• Evaluate what your culture is and how your employees behave 
• Identify the right people and encourage the right behaviour 

Module 5: Recruiting and managing talent 

• Recruit the right talent and ask the right questions  
• Discover how to implement a reward strategy 
• Learn specific tax tips and tricks to optimise your reward strategy 

Module 6: Product management and organisation 

• Learn how to develop a product roadmap  
• Understand the different roles that make up the product team 
• Dive into data-driven decision-making  

Module 7: Raising finance and interacting with investors 

• Find out why you need a board of directors  
• Learn to create value with your board  
• Develop a long-term vision for your company 
• Get tips on managing the investors on your board

Online live Q&A sessions 

After each module, you’ll take part in a live, highly-interactive Q&A call, where you will: 

1. Hear from a founder or C-level executive about their biggest mistake – and the thing they are most proud of 
2. Join your fellow participants in a small break-out room to share your biggest challenge and get valuable feedback 
3. Get personal feedback on your challenge from our experts  

Graduation 

Join us in a vibrant, inspiring session to network with your fellow participants and meet the experts from each module.  

• Gain new insights and perspectives into scaling your sales, growing internationally and expanding your team 
• Challenge your own business through group discussions, quizzes, and self-reflection
• Gain direct access to experts who will answer your questions
• Learn from a mix of international experts and highly regarded professors
• Network and share experiences with other founders and C-level executives at two inspiring live events 

• Company founders or C-level executives who want to achieve high growth
• Professionals looking for hands-on insights into dealing with the challenges facing fast-growing companies