Scale-up Masterclass
Make better decisions for growing your startup
#1
in Executive Education according to the Financial Times
255
participants
4/5
for learning impact
Ready to grow your company? Then skip the trial and error stage and learn directly from people who’ve already been on the journey. The Scale-Up Masterclass is a three-month, online experience for founders and C-level executives. You join a community of more than 50 like-minded European leaders to live and learn what it takes to take a young company to the next level – and prepare to leap into the fast-paced world of high-growth scale-ups.
Detailed programme
This highly flexible programme is designed to fit around your personal and professional commitments. There’s a new module every two weeks to work through at your own pace – and each module is accompanied by a live Q&A webinar.
You’ll need to dedicate at least two hours each week to the programme to get maximum value from it.
There are seven online modules, as well as two face-to-face events – kick-off and graduation.
Kick-off event
- Connect with your fellow participants in an informal, relaxed setting
Module 1: Customer journey design
- Learn how to accelerate your sales process and shorten your sales cycle
- Understand personas, buyer roles and the jobs-to-be-done framework
- Start to design a user journey, from first touch to retention
- Explore how account-based marketing can help to personalise user interactions
- Find out how to implement a customer-first culture
Module 2: Go-to-market strategy
- Discover how to build a sales team
- Learn to leverage the power of partnerships
- Get the tools to negotiate partnership deals
Module 3: International markets
- Understand how to expand your customer base by tapping into international markets
- Assess the attractiveness of an international market
- Decide whether to have an HQ or decentralise your organisation
- Learn more about entering the US market
Module 4: Building an HR organisation
- Evaluate what your culture is and how your employees behave
- Identify the right people and encourage the right behaviour
Module 5: Recruiting and managing talent
- Recruit the right talent and ask the right questions
- Discover how to implement a reward strategy
- Learn specific tax tips and tricks to optimise your reward strategy
Module 6: Product management and organisation
- Learn how to develop a product roadmap
- Understand the different roles that make up the product team
- Dive into data-driven decision-making
Module 7: Raising finance and interacting with investors
- Find out why you need a board of directors
- Learn to create value with your board
- Develop a long-term vision for your company
- Get tips on managing the investors on your board
Online live Q&A sessions
After each module, you’ll take part in a live, highly-interactive Q&A call, where you will:
- Hear from a founder or C-level executive about their biggest mistake – and the thing they are most proud of
- Join your fellow participants in a small break-out room to share your biggest challenge and get valuable feedback
- Get personal feedback on your challenge from our experts
Graduation
Join us in a vibrant, inspiring session to network with your fellow participants and meet the experts from each module.
Why this programme
- Gain new insights and perspectives into scaling your sales, growing internationally and expanding your team
- Challenge your own business through group discussions, quizzes, and self-reflection
- Gain direct access to experts who will answer your questions
- Learn from a mix of international experts and highly regarded professors
- Network and share experiences with other founders and C-level executives at two inspiring live events
Career benefits
Who should attend
- Company founders or C-level executives who want to achieve high growth
- Professionals looking for hands-on insights into dealing with the challenges facing fast-growing companies