Big Data – learning from the experts in Silicon Valley

For quite some time big data was mainly about number crunching and analytics. However, if a company really wants to turn this number crunching into value, managers should adapt their organisation and develop enablers that facilitate a company to become more data-driven. “Managers need a better understanding of the possibilities and limitations of big data. Therefore, we need to bridge the gap between data and business. That is exactly the idea behind our Executive Master Class in Creating business value with big data,” says Programme Director and Professor Philippe Baecke.

In search of answers to questions on how to drive your business with big data our 15 participants went on a 5-day study trip to Silicon Valley. Not only did they visit big, incumbent companies such as IBM and Hewlett Packard, but also innovative tech companies such as Cloudera and Netflix, and smaller start-ups such as Datameer and Blueshift. Although the objectives of these companies are all different, there is one common denominator. They make use of big data analytics in an innovative and intensive way to reach their goals. Either to the benefit of their own internal management or to enhance the offering of their products and services.

According to Pieter Dyserinck, Project Manager Operational Excellence at ING Belgium, the trip was a real eye-opener for anyone that aims to get the most out of analytics within his company: “The company visits made the more theoretical sessions of the first modules of the master class very tangible. We got to see concrete illustrations of the different phases in a big data project: from data gathering to data modelling, from data visualisation and analytics to operationalising your results and creating real value for the company. When visiting the start-up companies I really felt the enthusiasm and their willingness to get things done. They are very much result driven and their corporate culture is built on freedom and responsibility. In all it was a very inspiring journey that convinced me even more that analytics is core for every company that wants to get the most out of its assets.”

Related news

  1. Business newspapers De Tijd and L'Echo will educate 200 future change agents

    Date: 19/11/2016
    Category: Programme news
    Digital technologies are remaking the business world. But within most companies there is a shortage of entrepreneurial profiles ready to handle this digital disruption. That’s why De Tijd and L’Echo asked Vlerick Business School to develop an innovative academic programme on disruption: Take The Lead. The balanced combination of highly interactive online experiences with impactful offline in-person interactions over a three-month period will put the participants on the fast-track to becoming a digital leader. De Tijd and L’Echo will offer this programme to 200 participants free of charge, thanks to the participation of 5 selected business partners. Think out of the boss, and take the lead with this unique Vlerick programme on digital disruption.
  2. How to make the digital switch?

    Date: 09/03/2016
    Category: Programme news
    Digital should be the norm. You may have heard this before, but how do you go about this in a company where the processes are already laid down, where new players make you jump through hoops or where you want it but have yet to get management on board?
All articles