Vlerick students win second prize in US sales competition

Two of Vlerick’s Masters students have become second during the team round of the 18th National Collegiate Sales Competition in the US. It’s the largest and oldest sales competition in existence. Viktor Toye (Marketing Management) and Charlotte Naessens (General Management) competed individually in the first and third round and successfully joined forces in the second round which is open to teams only. This round focusses on presenting the product which was a payroll software system.

Our students traditionally do very well in this US dominated competition, according to Deva Rangarajan, Professor of Sales at Vlerick: “Within a total of 80 universities we were the only European school participating in this year’s competition. In the US sales education is a major part of the curriculum, and students can even choose sales as their major. In Europe and Belgium we are making steady progress but sales education is still treated in a stepmotherly way. Apart from that Americans are by nature more tough, direct and less reserved when negotiating so this is also a drawback for our students. That’s why I’m so extremely proud of their great result.”

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