Playbook – Building lasting customer relationships for the digital age

Introducing the 7A customer journey framework

In today’s hyper-connected landscape, delivering a standout customer experience means rethinking every step of the journey. That’s where the 7A Customer Journey Framework comes in, an evolved model that helps businesses create value at every touchpoint.

A saleswoman soliciting insurance for a businessman

In this playbook, you’ll discover:

  • How to map and enhance customer experiences across seven key stages
  • Why loyalty loops, trust tethers and influence infusion drive retention and growth
  • Quick wins you can implement immediately, from Aware to Advocate
  • Real-world applications in B2C and B2B contexts
  • A practical canvas to refine strategy and measure success

Ready to take your customer experience to the next level?
Download the playbook now and start building lasting relationships that fuel long-term success.

Get in touch!