The trip is designed to immerse our Executive MBA participants in a fast-paced, agile environment where innovation is king. It gives them valuable insight into how they can develop an entrepreneurial mind set, scale up their businesses and challenge the status quo.
So what do our participants make of the place where new tech is born and world-leading companies grow? Earlier this year, Executive MBA participant Benoit Hansez documented each day of his Silicon Valley experience – giving us an inside view of this exciting, enriching week.
" Two thought-provoking lectures from Carlos S. Baradello – plus an inspirational conversation on failure in business with The North Face founder Hap Klopp. Key takeaways from day one include:
Digital marketing evangelist David Mitroff, Ph.D. shared his insights today. He says marketing is like dating – to attract people, you need to create a unique personal connection. He also shared other lessons:
We also heard from Shazam founder Philip Inghelbrecht, who shared inspiring thoughts on what it takes to get stuff done when you launch a start-up.
In the age of disruption, this is the challenge facing business dinosaurs in the age of disruption. We visited global companies including Cisco, Amazon and SAP to see how they’re tackling it. All three companies are embracing design thinking – working with customers and following a rapid process of ideation, prototyping and testing to develop new, creative solutions. They’re also transforming into agile organisations by engaging their teams and encouraging innovative thinking.
Today we listened to exciting lectures on entrepreneurship and venture capital. Some of the messages we heard this week were:
Big thank you to Veroniek Collewaert and Vlerick for this amazing learning experience."
Ready to learn more?
The study trip to Silicon Valley is an exciting element of our Executive MBA programme. To find out more, visit our website or give us a call.
Ambitious, driven and ready to fast-forward your career? But can’t take time out from your professional life to study? That’s where Vlerick’s Executive MBA comes in.
Our flexible programme is designed to work around your schedule. Choose the format that works for you and join us on our campuses in Ghent or Brussels – inspiring spaces where academics, executives, entrepreneurs and business leaders come to network, share insights, develop new ventures and take their thinking to new levels.