Growth by Design

The programme is structured around four pillars but with one goal: to design systems that drive growth.

• Pillar 1 – Foundation – Design your revenue engine: design a scalable revenue architecture and shared data foundation
• Pillar 2 – Intelligence – Turn data into action: turn messy CRM data into clear growth insights and measurable impact.
• Pillar 3 – Execution – Automate your pipeline: Activate your GTM engine with AI-powered content and campaign systems.
• Pillar 4 – Advanced – Augment with AI: Deploy intelligent agents as an AI native operator.

Each module is a one day class and blends 30% frameworks with 70% hands-on system building guided by GTM engineers and seasoned operators. At the end of the programme, you will be comfortable with:

• Infrastructure & data foundations
• Growth architecture foundation
• CRM intelligence & database design
• Revenue intelligence
• AI-ready data and conversation intelligence
• Content-to-pipeline engine AI-native GTM systems

The Growth by Design Program consists of 7 in-class workshop days, usually on Tuesdays, held live at the iconic Wintercircus. Each cohort of max. 20 participants follows the same curriculum over seven weeks, with each session lasting approximately 5 hours.

A Wintercircus and Vlerick  Business School collaboration.

Wintercircus Academy aims to combine practical, cutting-edge cases from the Wintercircus network with the academic expertise of Vlerick. The goal is to elevate our technical leaders to a higher level in a world that is evolving faster than ever — technically speaking. Together, we aim to set a new standard in leadership development for tech talent in Europe and beyond.

Supported by

Most automations don’t drive real growth — this program shows you how to build the ones that do. In this programme, you’ll learn to design and automate real systems using your own data, and leave with a production-ready engine that drives real pipeline. The deliverables:

• Create a full-funnel revenue map and and customer journey diagnosis framework
• Build an automated, AI-enriched prospect database and scoring system, enhanced with custom market signals at scale
• Draw a revenue architecture map that clearly defines what must happen to hit 10M ARR by team, by metric, and activity
• Get a live n8n content engine for persona-specific distribution and 3 programmatic ABM campaigns with measurable performance lift
• Finish with an AI workflow architecture & blueprint, ready for implementation

This program is designed for all commercial profiles, growth leaders, senior marketeers and revenue operators who are done experimenting with disconnected tools.

Participants are expected to be:

• tech savvy operators
• a minimum of 3–5 years of experience in sales/GTM
• should be comfortable with data,tools
• to make their hands dirty & interact in English

Typical roles: Commercial Founders, Heads of Growth, GTM Experts or RevOps Leads, Sales & Marketing Operations Managers, Accelerator Program Leads, and VC Platform Partners driving portfolio enablement.

Typical company: a tech-driven high-growth product company, with 10-200 employees and annual revenue between €10M and €50M.

1. Online application
   Begin with a short online survey covering your background,role, experience level, and the tools/data in your GTM stack. You’ll also share a past success and an automation challenge. This helps us understand your skills, needs, and motivation.
2. Q&A session
   Step two is a streamed online information session: a group Q&A with the “Growth by Design” program leads. We’ll address your final questions and confirm the fit with the program’s focus. This session provides full clarity on what to expect.
3. Final registration
   The final step is the formal registration form to confirm your seat. With only 20 spots per cohort, you’ll have two weeks to complete and return it. After confirmation, we’ll issue an invoice with a 20-day payment term. Your spot is secured once payment is received.

Wintercircus Campus or Collective members can join for €6,000, while the standard cohort price is €7,000 (VAT exclusive). What’s included:

• 7-weeks live learning experience: one day, in person per week combining 2h of theory with 3h of hands-on system building.
• In-person, classroom format hosted at the iconic Wintercircus campus in Ghent with max. 20 persons.
• 70% practical, 30% strategic: learn what moves the needle, Facilitated by experts: our Wintercircus Academy certified Engineers, Winning by Design & Vlerick Business School Teachers
• All resources included: undisclosed templates,frameworks, and post-session implementation guides to apply immediately, and don’t forget drinks with peers.
• Wintercircus Academy & Vlerick Graduation Certificate “Growth by Design”