in Executive Education according to the Financial Times
for Learning Impact
Securing customer loyalty in today’s competitive landscape can be hard work. So how do you make your brand stand out? Today's challenges are as diverse as diverse as digitisation, information overload, social responsibility and increasing consumer scepticism?
This four-day programme gives you the skills to successfully manage and build your brand portfolio – and the insights to think as a forward-looking marketer.
Redefine your brand strategy through the programme’s four modules. Live and learn branding as you start with a module on the fundamentals of branding. You discover how to manage and communicate a brand through different perspectives. Then you discover creative branding techniques for our digital age.
You’ll be inspired by our blend of academic rigour and direct experience from the marketplace. You’ll hear B2B and B2C professionals from large and small companies share their experiences of successful branding projects. And at the end of the programme, you’ll be ready to leap confidently into your own successful branding challenges and projects.
This brand management programme is the perfect way to boost your knowledge of branding and brand management. You can either participate on campus or online. You simply choose whether you’d like to take part 100% on campus, or 100% online in real-time. Whichever format you select, you’ll find the learning experience immersive, practical and thought-provoking.
In previous editions, we had the pleasure of welcoming participants from companies like:
Brand Manager, Benelux at Swatch Group
At the rate that new market trends appear – and with the challenges that they pose to marketing and communication – it’s really necessary to be well prepared. This programme offers a broad vision and guides you in tackling current obstacles and anticipating new pitfalls. Today’s theory can be perfectly put into practice tomorrow.
Professor of Marketing
Adjunct Professor of Marketing