Global Alumni Winter Reunion 2024

Afternoon sessions

We’re changing things up this year. So instead of signing up for a single session, you’ll sign up as an alumnus of your programme – and join your peers for a dynamic session led by our world-class faculty who’ll come directly to your classroom.

You’ll take part in lively discussions and activities – and reconnect with alumni from your programme. Get ready to be inspired…

Evening show and walking dinner

Get inspired by our keynote speaker, Stefan Tournoy, Founder and Board Member of Veepee (MBA 1992 Alumnus), and hear our alumni highlights from the past year.

You’ll finish the action-packed day with a walking dinner – a perfect opportunity to build your network, connect with friends and discover our Alumni Clubs Expo.

Speakers

Aleksandra Klein

Professor of Management Accounting

Aleksandra Klein’s research explores the performative effects of management accounting and control.

Andreas Munzel

Professor of Marketing

Andreas Munzel is an expert in digital marketing and online social interactions

Neveen Saied

Professor of Leadership and Organisational Behaviour

Neveen Saied researches identity, proactivity, diversity, equity and inclusion in the workplace.

Jean Vanhoegaerden

Adjunct Professor of Change Management

Jean Vanhoegaerden has over 25 years of experience teaching executive education programmes across the world.

Unleash your creative potential – Aleksandra Klein

Creativity is one of the most in-demand skills for future business leaders. Organisations that embrace creativity are better at attracting and retaining talent – and developing innovative products and services. Which means they’re able to perform better, improve financial results and increase customer satisfaction.

In this session, you’ll discover the behaviours that drive creativity – and learn techniques to unleash both your and your organisation’s creative potential. These techniques are built on research into organisational behaviour, management and accounting.

Cookie crunch: future-proof your digital marketing without third-party cookies – Andreas Munzel

Third-party cookies are crumbling – causing the digital marketing landscape to change rapidly. This transformative discussion will equip you with the cutting-edge strategies you need to stay ahead.

You’ll discover strategies that enhance personalisation and targeting, safeguard attribution and uphold privacy standards. And you’ll gain insights into innovative tools and techniques that will help your business adapt and thrive in this new era.

Using fear of the future to drive success – Neveen Saied

Many people fear the unknown. They may have fears about the future of their organisation, about their career progression – or about AI taking their jobs. In today’s turbulent business environment, leaders, employees and freelancers all experience this sense of uncertainty.

In this session, you’ll learn how to use your fear of the future to drive your career forward – and navigate change and turbulence.

Surviving as a leader – Jean Vanhoegaerden

Successful leaders embrace complex and uncertain challenges – and deploy their teams to tackle them. To do this effectively, they have to create an environment where colleagues feel safe to experiment, fail – and learn from their experiences. They have to maximise productivity while avoiding burnout. And they have to be resilient.

In this session, you’ll explore methods and techniques to help you survive and thrive as a leader.

Programme

Afternoon programme

• 2.30-3.15pm: Faculty-led sessions
• 3.15-4.15pm: Networking coffee
• 4.15-5pm: Faculty-led sessions
• 5-6pm: Sweet treats, sponsored by Vandemoortele

Evening programme

• 6–7.30pm: Evening show with keynote speaker, Mr Stefan Tournoy, VEEPEE
• 7.30–10pm: Walking dinner and Alumni Clubs Expo, sponsored by the What’s Cooking Group

Practical information

• Price
  • Platinum, Gold and Silver Alumni: Free
  • Vlerick Alumni Members and students: €45 (use access code MEMBER)
  • Vlerick Alumni: €125 (use access code ALUMNI)
• Location
  • Afternoon: Ghent campus – Reep 1, 9000 Ghent
  • Evening: Ghent campus & Groenzaal – Lange Boomgaardstraat 33, 9000 Ghent (Groenzaal is just a two-minute walk from our Ghent campus.)
• Arriving by car? We’d recommend parking in the underground car park, Reep.
• Questions? Please reach out to alumni@vlerick.com.

Event partner

Event sponsors

Alumni partners