#1
in Open Executive Education in Belgium and #25 worldwide
Do you fully understand the digital technologies that are transforming the business landscape? Do you know how to capture their value – and leverage them to identify opportunities? This self-paced programme has been designed to give you the most up-to-date information on the technologies that are transforming the business world. Don’t be left behind. Join this programme to understand how the latest digital technologies can support your strategies for growth and performance.
Detailed programme
This self-paced, 100% online programme is packed with videos, exercises, quizzes, case studies and real-life examples. It also features background reading – and questions that help you to reflect on your own organisation’s needs and approach.
The programme takes around 8 to 10 hours to do – and you have up to three months to complete it.
Module 1: Digital strategy
- Discover how to formulate strategy which leverages digital technology
- Explore how digital technologies transform processes, products, services and business models
Module 2: Data Analytics and AI
- Develop a managerial understanding of analytics techniques
- Learn to spot business opportunities in the data
- Understand the benefits and requirements of descriptive, predictive and prescriptive analytics
- Explore how big data empowers you to create and capture greater value from AI technology
Module 3: Automation
- Explore how automation has changed the world of work
- Dive into examples of automation – and their impact
- Reflect on the potential impact of automation on your business
Module 4: Blockchain
- Know what blockchain is – and when to use it
- Understand digital currencies and assets
Module 5: Extended reality and the metaverse
- Discover the components and functions of the metaverse
- Use the 4E Framework to analyse it
Module 6: Security and ethics
- Dive into the ethical challenges of the fast-evolving digital landscape
- Explore ethical considerations and cybersecurity
Why this programme
- Stay relevant with the most up-to-date knowledge and understanding
- Know the difference between hype and what will work in your business
- Be ready to embrace opportunities and gain a competitive edge
- Have the tools to analyse your organisation’s status quo – and lead your organisation’s digital transformation
Who should attend
- Professionals interested in gaining high-level business insights into technologies including data analytics, AI, blockchain and extended reality
- Leaders who want to stay up-to-date with rapidly evolving technology and its implications for growth and value creation
- Whole teams who want to ensure they share the language and mindset needed to drive transformation – register a group at onlineacademy@vlerick.com
Faculty
Steve Muylle
Professor of Digital Strategy and Marketing
Steve Muylle creates business impact with actionable insight about digital technology.
Philippe Baecke
Professor of Business Analytics and Artificial Intelligence
Philippe Baecke is harnessing the power of big data and analytics in all areas of marketing.
Bjorn Cumps
Professor of Financial Services Innovation
Bjorn Cumps is passionate about FinTech, platforms and business ecosystems.
Martin Butler
Professor of Management Practice
Martin Butler lectures in digital transformation, digital resilience and technology futures.
Get in touch!
Annelies Claeys
Project Manager New Business