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for Learning Impact
If you have to tackle today’s sales challenges, our Executive Master Class in Sales and Marketing is for you.
This advanced management programme is a practical, module-based learning experience. Based on strong academic foundations, it gives you opportunities to share experience and best practice. You’ll also have the opportunity to work on a company project that you define – so that you get an immediate return on your investment in the programme.
Build your knowledge and understanding in two broad phases. In the first, you dive deep into the core areas of sales and marketing. You'll learn to strategise in a way that prioritises digital - and that places sustainability at the core of your activities.
You'll have a valuable opportunity to apply all of your learning to a strategic project in your own organisation.
And then in the second phase, you deepen your knowledge by choosing electives that best align with the needs of your company and your role. Choose, for example, the Sales Path, to enhance your understanding of Sales Management and Self-Leadership. Or follow the Marketing Path and dive deep into Digital Strategy. If you’d rather build your own path, we’d be happy to help you select your electives.
The Executive Master Class in Sales & Marketing covers the following modules:
After graduating from this programme, you are entitled to join our alumni network. Visit the Vlerick Alumni website for more information.
In previous editions, we had the pleasure of welcoming participants from companies like:
To apply for this programme, you need to complete four steps:
1. Check your eligibility: Check if you meet the admissions criteria for the programme you want to apply for.
2. Submit your application: Fill out the application form and upload it together with your cv or LinkedIn profile.
3. Take part in an interview: When we receive your application, we’ll get in touch to set up an interview. This will take about an hour and will cover:
4. Confirm your registration: If you pass the interview, we’ll send you a registration form. You’ll have two weeks to complete and submit the form to confirm your programme place.
Marketing and Sales Manager at Vlaams Energiebedrijf (VEB)
I now have a context in which to further develop our marketing strategy. And I have learned that the key thing for us to do is to keep on working on our long-term plan. This advice has proved hugely valuable to me.
Professor of Digital Strategy and Marketing
Professor of Marketing
Visiting Professor of Sales Management