Immersive AI focus in Vlerick’s Full-time MBA

The new AI-enhanced Vlerick Full-time MBA curriculum

The Full-time MBA programme, running from September to June, now features a series of monthly AI-focused events designed to immerse students in the world of AI. These events* are meticulously curated to provide a comprehensive understanding of AI applications, trends, and innovations.

These events are a mix of AI conferences organised by 3^rd parties and Vlerick partners, sessions organised by Vlerick Business School leveraging our world-class faculty and guest speakers, and events organised by or involving Vlerick Alumni:

• August: Vlerick's GenAI prompting course: Complete the self-paced Vlerick GenAI course before starting your Full-time MBA journey to familiarise yourself with the Vlerick learning systems whilst brushing up on your GenAI prompting knowledge.​
• September: GenAI panel discussion with Vlerick experts to answer all the questions you have about AI and GenAI. Engage with an exclusive moderated panel discussion featuring Vlerick professors and Learning Hub staff to ask all the questions you’ve always wanted to ask about GenAI.
• October: AI in Business Workshop: Partake in a workshop on AI applications in business, led by Vlerick, Gent and KU Leuven faculty and experts focusing on practical implementations and case studies for GenAI usage during and beyond the MBA.​
• November: AI Entrepreneur guest speaker: Attend a meetup with local AI entrepreneurs in Ghent, where you can learn about their journeys, challenges, and successes in the AI industry and maybe start planning your own AI venture.​
• December/January: AI Agent Hackathon: Participate in the Vlerick Full-time MBA AI Agent hackathon to build your own autonomous AI agent, using an Agentic AI platform, for a use case that you define​.
• February: You want to get your dream post MBA job, right? But the AI gate keepers are stopping your CV from getting considered.  Join a guest speaker from leading HR automation software organisations to learn about automated recruitment and the secrets to get your CV selected by AI to get the interview to impress with your new MBA knowledge.​.
• March: Digital transformation club: Attend a Vlerick Data & Digital Transformation Club panel discussion about an AI-related topic and hear the first-hand views of industry experts about current AI.
• April: AI in Manufacturing Expo: Visit an AI in manufacturing expo showcasing AI-driven innovations in the manufacturing sector and offering networking opportunities with industry professionals​.
• May: AI Startup Incubator Tour: Tour local AI startups at the Gent Winter Circus to gain insights into the startup ecosystem and opportunities to connect with emerging AI companies.​
• June: AI Project Showcase: Participate in an AI showcase event where Vlerick students present their AI-related in company projects to invited media, industry experts and potential employers to evaluate and provide feedback.​

List of potential speakers

Philippe Baecke

Professor of Business Analytics and Artificial Intelligence

Philippe Baecke is harnessing the power of big data and analytics in all areas of marketing.

Helen Lu

Associate Professor of Accounting and AI

Helen Lu uses state-of-the-art AI technology to solve accounting and finance problems.

Martin Butler

Professor of Management Practice

Martin Butler lectures in digital transformation, digital resilience and technology futures.

Paul Geertsema

Associate Professor of Accounting and AI

Paul Geertsema is an expert in accounting, finance and AI. He’s published work in leading journals – and worked at top organisations.

Steve Muylle

Professor of Digital Strategy and Marketing

Steve Muylle creates business impact with actionable insight about digital technology.

Bjorn Cumps

Professor of Financial Services Innovation

Bjorn Cumps is passionate about FinTech, platforms and business ecosystems.

Ksenia Podoynitsyna

Professor of Digital Strategy and Innovation

Ksenia Podoynitsyna empowers companies to shape their strategy, drive innovation and make strategic decisions with data science

Jerry Herrera

Senior Learning Designer at Vlerick Business School

Creating business leaders who will help to solve tomorrow’s challenges

Satya Nadella, CEO of Microsoft, states, "AI is the defining technology of our times. It’s augmenting human ingenuity and helping us solve some of society’s most pressing challenges". By integrating these AI-focused events into the Full-time MBA programme, Vlerick Business School ensures that its graduates are not only equipped with traditional business acumen but also with the cutting-edge knowledge and skills needed to thrive in an AI-driven world.

These opportunities for AI-immersions underscore Vlerick's commitment to providing a forward-thinking education that prepares graduates for the future of business. We do this through networking with organisations and leaders at the forefront of designing and implementing AI-intrinsic strategies that will define the future of business.

Join us at Vlerick Business School and be part of a programme that is shaping the leaders of tomorrow with the power of AI. Our AI-enhanced Full-time MBA programme is designed to equip you with the skills, knowledge, and experience needed to excel in the dynamic and rapidly evolving business landscape. Embrace the future with Vlerick and become a leader who can harness the power of AI to shape strategy and future-proof your skills in a rapidly evolving landscape.

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*Please note that this list of events is an example of events and activities that we are currently evaluating for the 2025-2026 academic year. The world of AI is changing so rapidly that each year new events are launched, and new players emerge. At the beginning of each academic school year, we will update the list of activities and events to ensure our programme remains at the cutting edge of AI developments.