Immersive AI focus in Vlerick’s Full-time MBA

The Full-time MBA programme runs from September to June – and it’s packed with events that immerse you in the world of AI. Each event* is designed to give you a comprehensive understanding of AI applications, trends and innovations. We draw on the expertise of our world-class faculty, partners, guest speakers and alumni to bring you powerful insights.  

Learn the foundations of GenAI 

Develop one of the most valuable skills in business today – GenAI prompting: 

• Take a self-paced GenAI prompting course to get to know our digital learning systems before you start the programme 
• Join a GenAI expert panel discussion where you can ask questions and exchange ideas 
• Discover how GenAI is changing recruitment – and learn how to position your CV for the best chance of success

Get hands on with AI 

Your MBA is about applied and hands-on experiences – so we dive into AI: 

• Compete in an AI Agent Hackathon – a business game where you use an Agentic AI platform to build an autonomous AI agent for a company, and get feedback from them  
• Take part in GenAI X U – a critical thinking and AI workshop where you question what seems credible and sharpen your analytical judgment 
• Create your own AI agent for a business case of your choice – and learn to configure, test and deploy it for maximum impact 

Learn from AI experts 

Get the latest insights from leading voices in AI: 

• Attend GenAI conferences and hear from global innovators and leading tech companies 
• Gain first-hand insights from guest speakers who share what it takes to turn AI concepts into tangible business impact 
• Visit the European Commission and listen to keynote speakers and policy experts discuss the EU AI Act and its impact on business 

Build your network 

Connect with like-minded peers and industry experts: 

• Join our Digital Transformation Club to take part in panel discussions and get fresh insights 
• Explore the dynamic AI start-up and scale-up ecosystem on the AI Start-up Incubator Tour 
• Network with inspiring AI entrepreneurs and innovative AI companies at Ghent’s tech hub, Wintercircus  

Meet our experts 

Philippe Baecke

Professor of Business Analytics and Artificial Intelligence

Philippe Baecke is harnessing the power of big data and analytics in all areas of marketing.

Helen Lu

Associate Professor of Accounting and AI

Helen Lu uses state-of-the-art AI technology to solve accounting and finance problems.

Martin Butler

Professor of Management Practice

Martin Butler lectures in digital transformation, digital resilience and technology futures.

Paul Geertsema

Associate Professor of Accounting and AI

Paul Geertsema is an expert in accounting, finance and AI. He’s published work in leading journals – and worked at top organisations.

Steve Muylle

Professor of Digital Strategy and Marketing

Steve Muylle creates business impact with actionable insight about digital technology.

Bjorn Cumps

Professor of Financial Services Innovation

Bjorn Cumps is passionate about FinTech, platforms and business ecosystems.

Ksenia Podoynitsyna

Professor of Digital Strategy and Innovation

Ksenia Podoynitsyna empowers companies to shape their strategy, drive innovation and make strategic decisions with data science

Jerry Herrera

Senior Learning Designer at Vlerick Business School

Become a leader who will solve tomorrow’s challenges 

This immersive AI learning journey is designed to prepare you for the future of business. We work with leaders and organisations who are at the forefront of AI thinking and development – so we know you’ll be equipped to make an impact as soon as you graduate.  

Our Full-time MBA gives you the competencies, knowledge and experience to excel in a dynamic landscape – and harness the power of AI to shape strategy and transform business. When you join this MBA, you become part of a programme that’s embracing the power of AI to shape the leaders of tomorrow. 

Check out our Full-time MBA success stories and latest insights>

Discover the Vlerick MBA Experience

Get a glimpse into our Full-time MBA: a dynamic journey of learning, growth and connection in a truly global classroom. Watch how participants turn challenges into opportunities with the support of a vibrant, inclusive community.

*The world of AI is evolving rapidly – which means we’re constantly updating the AI learning journey. The programme listed above is an illustration of what took place in the 2025-2026 academic year. To remain at the forefront of AI innovation, we review this programme at the start of each academic year.