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Masters in Marketing and Digital Transformation

Become the digitally-savvy marketer our ever-evolving business world needs

#17

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Worldwide for Marketing

TOP 20

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Alumni Outcomes & Employability

TOP 25

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European Business School

The world’s most innovative companies have one thing in common: a well-founded marketing strategy. In our Masters in Marketing and Digital Transformation, you’ll develop digital marketing strategies with maximum impact and discover how to make any product or service a success – all while building your business and data analysis skills. You’ll become a pragmatic marketing professional, ready to tackle the challenges of the digital age. 

Detailed programme

Our Masters in Marketing & Digital Transformation programme runs full-time from early September until the end of June. Classes take place from 9am to 5.30pm and are a dynamic mix of working on real-life business cases, class interaction, company visits and group exercises. 

You might already be convinced by the power of digital. Now it’s time to build a comprehensive skillset – underpinned by theory and practical insights – so you can drive change in digital marketing and marketing management.

Get a full overview of all different courses here

At Vlerick, our unique approach blends action learning and personal development.  

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Action learning

From theory to practice:

  • Interactive classes 
  • Pragmatic, multidisciplinary approach 
  • Insightful business simulations 
  • Real-life cases and challenges 

 Highlights of the programme include: 

  • Digital marketing campaign: Collaborate with a real company to design, plan, implement, evaluate and report on a real-life digital marketing campaign from start to end. This project includes content marketing, video marketing and digital advertising on search engines and social media. You’ll draw on the analytical and strategic marketing knowledge you gain during the programme and get coaching from our expert faculty. 
  • International digital marketing trip to Dublin: This one-week trip is an exciting combination of lectures, sightseeing and networking sessions – as well as visits to leading marketing companies like Google, LinkedIn and Microsoft. Embrace the opportunity to develop a concrete understanding of how marketing works in an international context.  
  • Deep Dive Challenge: Working with senior management, begin to link management theory and practice by working on challenges from a real-life business case.  
  • Company Project: Over three months, you’ll apply everything you’ve learned to a real business challenge of your choice in a market research consultancy project or a global social project for an NGO. 

Personal development

Make the leap from student to professional with: 

  • Continuous feedback and coaching 
  • Targeted skill development 
  • Comprehensive career services 
  • Multiple networking opportunities 
  • Personal development portfolio 

Highlights of the programme include: 

  • My Vlerick Development Portfolio: Gain insight into your own strengths and weaknesses, be challenged to reflect and take actions to improve. 
  • Management Skills Seminar: Join us off-campus for three days to focus on leadership development and the management skills you need for the digital age. 
  • Diversity and inclusion: Understand your own assumptions, biases and preconceived ideas about how the world works – or should work. Discover which behaviours are acceptable, open your mind – and begin to develop a broader world view. 
  • Career Coaching: Stay aligned to the current global job market as you gain the skills, insights and instincts to make a difference and explore your true potential. 

See a full overview of all the courses here

Why this programme

  • Broaden your digital skillset against a backdrop of cutting-edge business trends and insights and prepare for a successful career in marketing or sales.
  • Witness the power of digital during visits to the European headquarters of major online marketing companies such as LinkedIn and Google. 
  • Sharpen your sales skills as an active member of the Vlerick Sales Club.
  • Learn the ins and outs of digital marketing by developing, planning, running and mentoring a winning digital marketing campaign for a real company.
  • Benefit from learning alongside a highly diverse community of students, faculty, alumni and corporate partners from around the globe.
  • Put your knowledge and skills to the test throughout a challenging three-month marketing consultancy project for a company of your choice. 

Curious to find out what it means to study at Vlerick? Discover what it’s like to study in Belgium – and get practical information on how to organise your stay. 

Career benefits

89%

employed within three months after graduation

65%

employed before graduation

35%

of international mobility

100+

recruitment partners

Here’s a snapshot of our MDT alumni success in the job market:

Visual Career Benefits Masters in Marketing and Digital Transformation -EN

Take a look at where our Masters in Marketing & Digital Transformation graduates are working:

Google logo
L'Oreal logo
Unilever logo
AB InBev logo
Data Scouts logo
P&G logo
Salesforce logo
Coca Cola logo

Define your career goals and how to match them with the jobs market with the help of: 

  • Meetings with potential recruiters in Dublin, the digital marketing hotspot of Europe 
  • Practical workshops 
  • Career clubs and competitions 
  • One-to-one coaching 
  • Career and networking events 

Take a look at our full career services offer

Who should attend

Are you:

  • A recent university graduate with limited or no work experience? 
  • An aspiring digital expert with a passion for products, brands and/or data?  
  • Inspired by the power of data to transform products, brands and even whole markets? 
  • Keen to use your skills to make a genuine impact on the business world? 

Then you’re a perfect fit for a Masters in Marketing Management & Digital Transformation at Vlerick. Together with a diverse group of peers who share your passion for marketing, you’ll dive into both the creative and analytical side of this exciting, fast-moving function.

Our recent cohort for the Masters in Marketing & Digital Transformation looked like this: 

40

cohort size

23

average age

Educational background

Visual Student Profile Masters in Marketing and Digital Transformation -EN

Practical info

Start date: 1 September 2022 
Duration: 10 months (from September until June) 
Location: Ghent  
Application deadline: 

  • Non-European citizens – 30 April 2022 
  • European citizens – 31 June 2022 

Fees and financing

The tuition fee for this Masters programme is €16,900.

This includes:  

  • Dublin trip (including accommodation)   
  • Three-day Opening Seminar (including transport and accommodation)  
  • Company visits 
  • Travel between different campuses for mandatory programme events 
  • One year of full online access to the Financial Times 
  • Textbooks 

The fee does not include the cost of travelling abroad for the Dublin trip, any visa costs or living expenses or the costs for any optional modules abroad you may choose as part of your programme. 

Financing your Masters 

Joining a Vlerick programme can be a significant financial investment. But there are many financing options available to help towards your tuition fees – and we’re here to help you explore what types of support you might be eligible for.   

Scholarships 

  • GMAT/GRE Excellence scholarship: get an automatic 50% scholarship if you have outstanding GMAT (> 700) or GRE (> 164 quantitative and > 163 verbal) scores.  
  • Academic Merit scholarship: provide us with proof of your excellent academic track record and get a scholarship of up to 50%. To qualify for this scholarship, your study results equal to great distinction or greatest at Bachelor or Masters level for Belgian degrees or study results within top 25% of class at Bachelor or Masters level for non-Belgian degrees.  
  • Vlerick Outstanding Achievement scholarship: Do you have a proven track record of outstanding achievement in extracurricular activities such as holding a leadership position in an international organisation (eg, being president of a student organisation), winning business or student competitions, combining your studies with professional activities (eg, student-entrepreneur, professional athlete)? Then you might get a scholarship of up to 50%. 
  • OnE Vlerick (Opportunity & Equality) scholarship: We value social diversity and we encourage individual commitment. For this partial scholarship, you need to either represent diversity (eg, be a first-generation university student, belong to a minority group or an underprivileged community) or actively promote diversity and inclusion, by engaging in long-term initiatives that have a clear social impact. 
  • Financial need scholarship: To apply, you will need a realistic financial plan and proof of financial need. The scholarship allocation and amount are decided on case-by-case basis. We thank Duvel Moortgat for sponsoring this scholarship.

If you’re planning to apply for a scholarship, make sure you apply early. Please check the application form for full conditions.

Loans 

You may consider getting a loan to cover your programme fees. 

  • Regular loans: A loan from your bank could cover your tuition fees – get in touch with them for more information.  
  • Prodigy Finance loans: Our partner Prodigy Finance offer loans to international students at the world’s top business schools. These loans could cover up to 100% of your fees, minus any scholarship you may be awarded. Learn more  

Paying in instalments   

You can choose to pay your tuition fees in three separate instalments in November, February and April.

If you want to pay by instalments, you need to sign a contract and pay an admin fee of €250.

Admissions

There are four steps to start your Vlerick journey: 

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1. Check your eligibility 

What you need:

  • Candidates studying in Belgium need a Masters degree from a recognised institution. 
  • Candidates from outside Belgium can apply with a Masters degree or a 3 to 4-year Bachelor degree from a recognised institution (there may be additional requirements). 

Our Masters programmes are designed for young graduates, with an average age of 23 and little to no professional experience. Please contact our Admissions team with any questions about eligibility.

2. Submit your application 

Fill out your personal details and upload the necessary documents. Choose your admissions test date via our application tool. We process applications on a rolling basis. Students who do not need a visa can apply until the end of June for the September intake. If you need a visa to study in Belgium, we recommend you apply by the end of April for the September intake.   

3. Take your admissions test 

There are two elements in your admissions test: 

  • Analytical test – we accept GMAT (minimum 600), GRE (157 verbal and 158 quantitative) or our own in-house test, the Vlerick Business Analytical Test (VBAT) 
  • Motivational interview – this takes place online and assesses the match between you, Vlerick and our programme. It lasts about 30 minutes. While you don’t need a background in marketing, you will need to demonstrate your insights and affinity for marketing in the interview.  

Check our upcoming admissions tests and start your application.

Start preparing for your admissions test – discover our tips and tricks

4. Register for the programme 

We’ll let you know within 2-3 days of taking the interview whether you’ve been accepted. You may request feedback regarding your application, regardless of the outcome.

Discover what it’s like to study in Belgium and find out more practical information on how to organise your stay.

Success stories

Jose Victor Correa

"Vlerick gives us the opportunity to experiment through different marketing areas, industries and segments. Vlerick is the reason I first came to Belgium. And I got my current position as Junior Brand Manager at Edgard & Cooper, a company I met got to know through one of Vlerick’s career fairs. So, I can safely say that Vlerick made my career international."

Iuliia Zhuk

"The high-ranking programme content and alumni testimonials helped me choose Vlerick. My current role is Research Consultant at InSites Consulting. I met a co-founder of the company during the programme, who told me more about their job openings and the company culture."

Verona Custers

Watch the video of Verona Custers' expectations at the start of her Masters programme and how she looks back on her Vlerick experience... 1 year later. 

Faculty

Philippe Baecke

Philippe Baecke

Professor of Marketing

Philippe Baecke is harnessing the power of big data and analytics in all areas of marketing.