Xavier Baeten


Xavier Baeten obtained a Master’s degree in Applied Economics (Ghent University), a Master in Tax Legislation and Accountancy (Vlerick Business School) and a degree of Doctor in Applied Economic Sciences (Ghent University).

He heads up the Vlerick Reward Centre (composed of 2 knowledge- and research centres; the Centre for Excellence in Strategic Rewards and the Executive Remuneration Research Centre) which has long-term collaborations with more than 50 firms that participate regularly in the centres’ workshops and take part in its action-based research. The centre also provides executive education programmes in the field of strategic rewards and executive remuneration and has developed a specialisation in developing reward strategies together with boards and executive committees, focused on both executives as well as the broader employee population.

Xavier’s main topics of interest include: reward strategy, strategic alignment of rewards, KPI setting, reward communication and disclosure, flexible rewards, long-term incentives, pay-for-performance. He also has a strong interest in the implications of important business challenges such as digital transformation and corporate sustainability, on rewards.

Xavier chairs the remuneration committee of APB and is member of the Socially Responsible Investment Board and the External Sustainability Board of KBC. Furthermore, he teaches the course on Corporate Sustainability and Responsibility in Vlerick Business School’s Masters and MBAs, and he is responsible for Vlerick Business School’s business development in The Netherlands.


Expert in
Corporate Governance
Corporate Social Responsibility (CSR)
Executive Remuneration
Governance & Ethics
Strategic Rewards